About Noboru
A personal approach to
extraordinary travel.
Eva Szoradi — Founder, Noboru Travel
Meet Eva
I built Noboru around a simple idea: travel is better when someone who knows how it works is on your side.
I'm Eva — the founder and travel curator at Noboru. I work from the Netherlands with a select circle of clients around the world, planning trips that feel effortless because someone has done the effort for them.
Before Noboru, I spent years travelling for myself — obsessively researching hotels, testing them, taking notes. What began as a personal habit slowly turned into a practice: friends asked me to plan their trips, then their friends did, and eventually it made more sense to do it officially.
After more than 13 years in the corporate world of Fortune 500 companies, I now apply my expertise in project and executive stakeholder management to designing and coordinating highly personalised trips.
Today I hold preferred-partner status with the world's leading luxury hotel programs — Virtuoso, Four Seasons Preferred Partner, Aman Elite, Rosewood Elite, Belmond Bellini, and more — which means the same room, booked through me, arrives with real upgrades, real credits, and a real welcome.
The name
Noboru means rising.
Reaching new heights, by design.
Noboru comes from the Japanese language: associated with rising, ascending, and reaching new heights. That philosophy is at the heart of how I approach travel planning. My goal is to elevate my clients' travel experiences to new heights — because with personalized, tailor-made trips and the support of a dedicated travel advisor, you can discover the world from a new perspective.
13+
Years at Fortune 500 companies
145+
Luxury Trips Planned
40+
Countries visited
1:1
Boutique by design
In their words
“Eva always takes care of the smallest details and makes sure the experience is highly personalized. Our dog got a special welcome on this trip as well which was a particularly nice touch. Will definitely work with her again.”
The philosophy
Three quiet convictions
01
Time is the real luxury
Planning a good trip takes dozens of hours. Booking through the right partner takes one call. My job is to give you back the difference.
02
A hotel is never just a hotel
The room matters. So does who greets you, what's waiting when you arrive, and who answers when something needs to change. That's what sets Noboru apart from a simple booking engine.
03
Bespoke, always
I don't sell packages. Every itinerary starts from a conversation about you — what you like, how you travel, and what would make this particular trip yours.